Marketing Guidelines For An Android Application

The most important step to take in the Android application development process is the marketing for the social media landscape is so vast that individual applications can easily get lost in the market. If the application does not garner enough views and exposure, very few people will actually buy the product and it will not be deemed successful, no matter how good the application is. Fortunately, there are specific steps that one can follow when marketing an application to ensure that it leaves a mark on Google Play and is loved by millions worldwide.

Third-party Endorsements

On its own, an Android application may not be able to gather many views but it may become well-known if it is endorsed by a third party. Many successful Android applications have tried this method and have used it to their advantage. Word of mouth marketing is the strongest marketing tool on the social media landscape and if an application is able to gather enough technicians, bloggers, social media experts and social media press coverage that talk about the application in a positive manner, then it can easily be able to garner a strong fan following due to the interest these bloggers will stir for the app. Customers will think that if people are talking so enthusiastically about an app, it has to be good.

Icon

Just like products and businesses all over the world, the icon is the single most impactful representation of an application and many times, the developing business too. There are thousands of Android applications all over the world and each of them has their own unique icon. Hence, it is necessary that the icon should be different and should stand out from all other icons. The colors should be innovative and the shape should be different too. There should be minimal text and the icon needs to be creatively charming. The impact should be so powerful that users must be forced in to downloading the app, even if they were not looking for something in the specific category.

Social Networks

The whole idea of the internet is linkage and connectivity and most of it centers on social media networking. It is the increase in the use of websites like Facebook and Twitter which really gave a boost to the internet. So, app developers need to make sure that they interact with their consumer base and keep the app’s name and goodwill alive on social media networking websites. One must update posts as frequently as is possible and the content being posted in these update should be high on quality. However, do not bombard the customers with posts, otherwise, they would simply dislike the page or unfollow the account.

Create Excitement

It is important to add urgency to the application and this is perhaps the most important part of the Android application development process. The marketers have to make the customer feel that if they miss out on the application, they are missing out on the most happening thing in the social media platform. Contests and give-aways can be held to initiate interests and to trigger bustle and downloads.